Global diva Beyoncé Knowles-Carter made a big step into the beauty market by formally launching her highly anticipated hair care line, “Cécred,” in an exclusive interview with Essence Magazine.
In May 2023, the multi-talented artist and businesswoman initially gave away details about the project on Instagram, which led to a lot of conjecture among her followers. Up until today, information about the launch has been veiled in mystery.
“I believe that the bonds between parents and children, mothers and daughters, and respect—as well as allowing oneself to be cared for—are all holy, especially for Black women who are constantly taking care of everyone else. Thus, to create Cécred, I took the last part of my name, Cé, and turned it into the first letter of the word sacred,” Beyoncé stated.
According to Beyoncé’s mother Tina Knowles, “Hair has always been a very big part of our lives,” Essence reported. Professional hairdresser and salon owner Tina Knowles discussed the cultural and financial importance of hair care in the Black community, highlighting the importance of hair care in their family history.
The philosophy behind Cécred is not limited to cosmetics; it also celebrates the special bond that Black people have with their hair and emphasizes the value of community, style, and maintenance. The foundation of Cécred’s concept is Beyoncé’s personal hair journey, from her early experiences in her mother’s home salon to the priceless lessons and memories made there.
In response to a question concerning the meaning behind the name “Cécred,” Beyoncé explained that it represents the communal spirit of barbershops and salons as well as the holiness of the hair care process. These areas are important for fostering community ties, exchanging knowledge, and offering a respite from the everyday grind in addition to being aesthetically pleasing. The name is a reflection of the shared heritage and close personal ties that hair symbolizes.
Beyoncé invites everyone to appreciate and celebrate the strength, beauty, and adaptability of Black hair with the release of Cécred. The product line aims to provide items that respect conventional hair care practices while embracing cutting-edge advancements in styling and health.
Fans and beauty aficionados are looking forward to seeing what “Cécred” brings to the beauty industry, as the product line promises to be not only efficacious but also to embody the cultural legacy and personal journey of one of the most influential artists in the world.
