Meta has announced the launch of its Content Monetization beta program for Facebook, aimed at expanding the earning potential for content creators.
Unveiled on Wednesday, this initiative integrates three key monetization tools—In-stream ads, Ads on Reels, and the Performance bonus—allowing creators to generate income from a variety of content types, including Reels, long-form videos, photos, and text posts.
The program simplifies Facebook’s existing monetization options, providing a unified platform for creators to earn from multiple formats, unlike before when only about one-third of creators could access more than one Facebook-funded program due to varying eligibility and availability criteria.
Since 2017, over four million creators have earned money on Facebook, with the platform paying out more than $2 billion in the last year alone. Notably, earnings from Reels and short-form videos have surged, with payouts increasing by over 80% in the past year.
Meta expressed pride in how their monetization programs have helped creators, but acknowledged that varying requirements and availability led some creators to miss out on opportunities.
This new program aims to address those gaps, offering creators a more inclusive approach to maximize their revenue.
Facebook has begun sending invitations to one million creators already monetizing on the platform to join its new Content Monetization beta program, with open enrollment anticipated in 2025. Creators who wish to gain early access can do so via the monetization tab in the Professional dashboard or Meta Business Suite.
This strategic move aims to simplify and enhance the monetization process, empowering Facebook’s creator community by making it more accessible and rewarding to earn from a variety of content types.
The program’s consolidation of tools is designed to streamline opportunities, making it easier for creators to unlock their earning potential.
How It Works
The Content Monetization beta simplifies the monetization process by:
1. Allowing creators to earn from different content formats through a single program.
2. Providing unified performance insights for easier tracking
3. Maintaining a performance-based payout structure.
Get instant and latest news updates via Our WhatsApp Community, X/Twitter or Google News online channel.
