Apple has announced further changes to its App Store rules in the EU.
This is part of its efforts to avoid billions of euros in potential fines under stringent new legislation aimed at reining in the power of the biggest technology companies.
The move marks the fourth time the iPhone maker has made changes to its EU business terms since first moving to comply with the Union’s Digital Markets Act (DMA) earlier this year.
The new rules compel Apple to open up the iPhone to rival app stores and alternative payment methods. In response, the tech giant has announced plans to introduce changes to its EU operations that will simplify and reduce costs for developers directing users to make purchases outside its App Store.
These changes, expected to roll out in a software update this autumn, will include a revised fee structure and relaxed regulations on how developers can display links within their apps.
A European Commission spokesperson acknowledged Apple’s announcement, saying that “we will assess Apple’s eventual changes to the compliance measures, also taking into account any feedback from the market, notably developers”.
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