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12.7m accounts, 5.5bn adverts blocked by Google

Google HQ

For flouting its policies, Google said that it has blocked over 5.5 billion adverts and suspended 12.7 million accounts.

Adverts from over 2.1 billion pages were also removed, according to a statement by the Search Engine Giant.

“Billions of people around the world rely on Google products to provide relevant and trustworthy information, including ads. That’s why we have thousands of people working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we’ve made in enforcing our advertiser and publisher policies and to hold ourselves accountable in our work of maintaining a healthy ad-supported internet,” it said.

“Bad actors are constantly evolving their tactics to manipulate digital advertising in order to scam people and legitimate businesses alike. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques.”

Less than a year ago, it said scams and fraud across all online platforms were on the rise.

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