FC Barcelona is broadening its influence beyond football with the launch of Barça Kitchen, a food delivery service in collaboration with Rappi.
The service, which caters to Latin American fans, offers a menu inspired by the club’s rich history and iconic moments, including dishes like the 125th Anniversary Burger and La Masia Chicken Sandwich.
The venture aims to bring the club’s spirit directly to the homes of fans, starting in Mexico City, Monterrey, Guadalajara, Toluca, Saltillo, Puebla, and Merida. The menu, featuring options like the Tiki Taka Burger and La Clasica Burger, also includes aioli sauce, adding a unique flavor twist for Latin American consumers.
This initiative is part of FC Barcelona’s strategy to strengthen its brand presence in Latin America, a region known for its passionate football culture.
By entering the food delivery industry, the club seeks to deepen fan engagement and explore new commercial opportunities.
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NOTE: It was launched in August.
