Meta, the parent company of Facebook, has announced plans to establish a dedicated team aimed at addressing disinformation and the misuse of generative artificial intelligence (AI) in the lead-up to the European Parliament elections scheduled for June.
Concerns about potential election interference and the dissemination of misleading AI-generated content have prompted this proactive measure.
The proliferation of generative AI technology, capable of swiftly generating text, images, and videos based on prompts, has sparked apprehensions regarding its potential exploitation to disrupt significant electoral processes worldwide, including the upcoming European Parliament elections from June 6 to 9.
Meta intends to deploy its resources to combat these emerging threats and safeguard the integrity of the electoral process.
Marco Pancini, Meta’s head of EU affairs, outlined the company’s strategy in a blog post, emphasizing the formation of an Elections Operations Center designed to identify and address potential threats promptly.
This initiative will draw upon the expertise of Meta’s diverse teams, spanning intelligence, data science, engineering, research, operations, content policy, and legal departments, with a primary focus on combating misinformation, countering influence operations, and mitigating risks associated with the misuse of generative AI technology.