Daniel Kahneman, who pioneered theories in behavioral economics that heavily influenced the discipline and won the Nobel Memorial Prize in Economic Sciences has died at age 90.
His employer, Princeton University, where Kahneman worked until his death, confirmed his passing in a statement on its website.
“Many areas in the social sciences simply have not been the same since he arrived on the scene. He will be greatly missed,” disclosed former colleague and professor Eldar Shafir in a press release.
He is famous for his book titled “Thinking, Fast and Slow,” in which he argued against the notion that people’s behavior is rooted in a rational decision-making process — rather that it is often based on instinct.