Bayer Pharmaceuticals and Consumer Health has completed the transformation of its new business model in East Africa.
The transformation is to simplify the business value chain, reduce lead time between production and distribution, and reach more patients and customers.
The new business model is for Bayer to outsource transportation, local warehousing, distribution, and customer support to Imperial Distributors.
Imperial is handling the distribution aspect of the value chain, while Bayer’s legal entities in Kenya continue to manage business-related corporate affairs, including medical affairs, media relations, and stakeholder management such as government and partner relations.
The transformation, dubbed ‘Smart Serve,’ took effect on May 1, 2024, and leverages the expertise and networks of Imperial Distributors to ensure sustained availability and access to Bayer products and solutions In Kenya and East Africa at large.
Bayer’s Cluster Lead for the Pharmaceuticals Division in Sub-Saharan Africa, Jorge Levinson, state the importance of the partnership and reaffirmed Bayer’s commitment to serving Kenya and other markets.
“We are pleased with the transformation of our business model to collaborate with experts towards achieving our mission. We are happy that with this model, our products are now easily and readily accessible across Kenya. Through this model, we have also seen more professionals employed than we had employed directly,” said Jorge.
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