Superstar Afrobeat artist Davido recently offered some business advise to American rapper Kanye West following the latter’s public criticism of Adidas on social media. Adidas terminated its collaboration with the once-billionaire rapper in 2022 following a string of antisemitic remarks.
Despite severing ties with the renowned artist, Adidas has been liquidating its remaining Yeezy inventory. Kanye West took to Instagram on Monday to express his discontent with the brand, accusing them of selling a Yeezy design without his approval and exploiting his loyal fan base.
Ye equally mentioned that Adidas failed to compensate him with royalties for the sneakers they sold last year and continued to pursue a $250 million lawsuit against him, despite allegations of producing counterfeit Yeezys and distributing them to his supporters which he finds illegal in its own.
In Ye’s own words; “Anybody who loves Ye would not buy these fake Yeezys I never made these colorways I’m not getting paid off of them and Adidas is suing me. “All the new non-approved 350s are corny and everybody knows the 350 been corny.”
“Not only are they putting out fake colorways that are non-approved, they’re suing me for $250 million and they’re also not paying me for these shoes that they’re putting out that have my name on it”.
However, subsequently thanking his supporters in a later post, Ye said: “Thank you everybody for supporting me on this fight with adidas Thank you Snoop and thank you to all my fans Your words are making a difference right now.” to which Davido responded “Come to @puma Ye”.