Non-exclusive rights for the broadcast of Spanish topflight league, LaLiga EA Sports and LaLiga Hypermotion, for the next five seasons have been secured by StarTimes.
Speaking on the agreement, Melcior Soler, LaLiga’s Audiovisual Director, stated, “Reaching our audience is essential for us, and partnering with StarTimes is key to deliver our best-in-class content to all our fans in the Sub-Saharian region.”
“We are thrilled to share the news of our successful bid for the LaLiga broadcast rights, securing access to one of the most prestigious football competitions globally. Football is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers,” said Tiffany Shao, Sports Acquisition and Operation Director of StarTimes.
The agreement grants StarTimes the rights to broadcast LaLiga EA Sports and LaLiga Hypermotion for the seasons 2024/25, 2025/26, 2026/27, 2027/28, and 2028/29.
The program will be available in English, Portuguese, and local languages, reaching listeners across all countries of Sub-Saharan Africa.
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