MultiChoice Nigeria, the leading satellite television provider, has disclosed a notable decline in its subscriber base.
Between April and September 2024, the company lost 243,000 subscribers from its DStv and GOtv services. This decline is largely attributed to Nigeria’s soaring inflation rate, which has climbed above 30%.
The rising costs of essential goods such as food, electricity, and fuel have strained household budgets, leading many customers to reevaluate their spending on non-essential services like satellite television.
Additionally, MultiChoice has faced challenges from currency instability and intense competition from streaming services. The convenience and affordability of these services have increasingly drawn customers away from traditional satellite TV.
MultiChoice’s struggle to retain its customer base amidst these economic pressures highlights the broader challenges facing the pay-TV industry in Nigeria.
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