Marketing services giant, M&C Saatchi Abel and Group of Companies has been appointed by MTN Groups as its new marketing services partner.
The agreement cuts across all MTN operating companies, effective January 1, 2025.
According to a release, M&C Saatchi Abel was chosen after a careful procedure because of their proficiency in promoting expansion and boosting brand value for international companies.
“We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies.
“Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally,” revealed MTN Group Marketing Executive Bernice Samuels.
The Group CEO of M&C Saatchi Abel and Group of Companies, Jacques Burger, noted, “It is a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena.
“We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN’s growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry.”
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