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Freddy Hirsch Nigeria introduce new products

Kojo Brifo, MD of Freddy Hirsch Nigeria

Spice extracts manufacturer, Freddy Hirsch Nigeria says it has introduced a new line of chicken flavours to cater to the diverse tastes sought after in the West African market.

In a statement, the company said the new products were borne out of the increasing demand for authentic culinary experiences among African consumers.

The new products include chicken tones, featuring BBQ chicken, Peri-Peri chicken, Pepper Soup chicken, Fried chicken, Suya chicken, Curry chicken, and Smoky Jollof chicken.

According to the statement, the wide applications of Freddy Hirsch’s Chicken Flavors make them ideal for various culinary delights, including soups, bouillon, savoury snacks, ready-to-eat meals, and meat products.

Commenting on the launch, the Managing Director of Freddy Hirsch Nigeria, Kojo Brifo said the new products were designed to preserve authentic African tastes.

He said, “In the realm of African cuisine, the pursuit of authenticity is relentless. Consumers are yearning for the distinct Umami taste, coupled with the intricate blend of locally sourced herbs and spices that deliver an intensely flavorful experience.”

“Our Chicken flavours enhance the culinary journey and make it effortlessly achievable to craft delicious meals, focusing on authenticity, convenience, and unparalleled taste.”

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