Nigerians are ranked fifth globally for time spent on social media, averaging 3 hours and 23 minutes daily, according to 2024 data from Cable.co.uk and We Are Social.
Kenya leads with 3 hours and 43 minutes, followed by South Africa, Brazil, and the Philippines.
Other countries with high engagement include Colombia, Chile, and Indonesia.
In contrast, countries like Ghana, Egypt, and some European nations report lower daily usage, highlighting significant regional differences in social media habits.
FULL LIST
- Kenya – 03:43
- South Africa – 03:37
- Brazil – 03:34
- Philippines – 03:33
- Nigeria – 03:23
- Colombia – 03:22
- Chile – 03:11
- Indonesia – 03:11
- Saudi Arabia – 03:10
- Argentina – 03:08
- Mexico – 03:04
- Malaysia – 02:48
- Ghana – 02:43
- Egypt – 02:41
- Thailand – 02:30
- Bulgaria – 02:26
- Vietnam – 02:23
- Portugal – 02:23
- Romania – 02:20
- Italy – 02:17
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