FBN Holdings Plc, one of Africa’s most historic and prominent financial institutions, has announced its rebranding to First HoldCo Plc.
This change encompasses the entire group of companies, although FirstBank, its flagship subsidiary, will maintain its current name.
The rebranding initiative aims to bring the company’s diverse businesses under a unified identity, enhancing their ability to meet evolving market demands.
Group Managing Director Wale Oyedeji noted that the transition signifies more than a simple name change; it marks a renewal of the company’s purpose and vision.
The term “HoldCo” stands for “Holding Company,” highlighting its role as the parent organization for FirstBank and other financial entities.
The rebranding is expected to foster operational synergies and clarify service offerings, allowing First HoldCo Plc to provide seamless solutions tailored to the needs of businesses and individuals across Nigeria.
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